MIND THE GAP BETWEEN WHAT THE BUSINESS WANTS AND WHAT GETS BUILT
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Yead Mosharof Shezan — Product & Growth
Eight years turning business intent into products that ship — and products that ship into revenue. Currently Head of Growth & Innovation at Betopia Group, leading the product team and the marketing team.
I build brands and the growth behind them, then translate what the business wants into products that ship. I write what engineers can build from, and build the go-to-market that makes it worth building.
2019
Rebuilt student admissions at Daffodil Institute of IT into a digital funnel that moved 70% of leads online — and co-founded Shondhibazar.com, a D2C brand now reaching 50,000+ households.
2022
Became founding product manager for two EdTech platforms, iou.ac and goedu.ac, with go-to-market for the US, India and UAE; ran 162+ social channels across 54+ companies.
2023
Advised Skill Jobs on product and growth; Career 360 became the platform’s main recurring revenue stream.
2025
Joined Betopia Group as Head of Growth & Innovation — leading product, the PMO and marketing across 20+ AI products.
Now
Open to conversations — the rest of this page is the detail.
AI products owned end to end
20+
Active initiatives governed
116+
Social channels across 54+ companies
162+
Of admissions leads moved online
70%
Households reached via D2C commerce
50,000+
Universities running the LMS built
9
Each one a translation: business intent on one side, a shipped product on the other.
AI Platform
AI Product
Enterprise AI
Voice AI
EdTech
Agentic AI
Edtech
Every project reads the same way: what the business wanted, what got built, what it returned.
Most organisations don't fail for lack of technology. They fail because the people who know what the business needs and the people who can build it are speaking different languages.
I work in that gap. I write the requirements engineers can build from, and I build the go-to-market that makes what they built worth building. At Betopia Group that means owning a portfolio of 20+ AI products end to end — strategy, roadmap, requirements, delivery, launch — and the marketing engine that carries them to market.
Before that I built EdTech platforms, rebuilt an institution's admissions into a digital funnel, and co-founded a D2C commerce brand. The through-line is the same: translate, then deliver.
Betopia Group
Dec 2025 – Present
Leads the product team and the project management office, and the group marketing team. Owns the full product portfolio — 20+ AI products built for global markets — across vision, roadmap, requirements, delivery and go-to-market. As Acting Chief Product Management Officer, governs 116+ active initiatives across all business units.
Daffodil Group
Jun 2022 – Dec 2025
Governed 162+ social channels across 54+ companies. Planned and optimised paid media across Google, Meta, YouTube and LinkedIn with monthly budget accountability. Ran AI-powered social listening and sentiment tracking, and built centralised CRM integration and performance dashboards.
Daffodil Group
Mar 2025 – Nov 2025
Team Lead and Project Manager for the DIU and Daffodil Group website and HRIS portal redesign. Built the Daffodil Design System, introduced AI features, and set KPIs for funnel engagement and site performance (Core Web Vitals, WCAG 2.1 AA).
Daffodil Group
Dec 2022 – Dec 2025
Owned the complete product lifecycle for two customer-facing EdTech platforms, across web, mobile and admin panels. Built go-to-market plans for the US, India and UAE markets.
Daffodil Group
Feb 2019 – Jun 2022
Rebuilt student admissions into a digital funnel generating 70% of leads online, marketing and designing directly for a 17–24 year-old audience.
Independent
Jan 2023 – Dec 2025
Advised on mobile-first product enhancements, automation frameworks and UX strategy for a two-sided youth talent platform. Introduced Career 360, which became the platform's main recurring revenue stream.
Independent
Jan 2019 – Present
Built a D2C e-commerce and agritech brand from scratch and scaled it to 50,000+ households.